..and to add to the comments posted on site,the reason maybe why the viewtime scored higher than the sale of merchandize is,because this year ipl wasnt more about the passionate Mad Cricket that we felt that year,(a la Religion Cricket), it is more of entertainment served as a refreshment after a tiring day at work,a thought well echoed in the following link:
http://www.indyeahstory.com/2009/05/ipl-comedy-show.html
..and to add to the comments posted on site,the reason maybe why the viewtime scored higher than the sale of merchandize is,because this year ipl wasnt more about the passionate Mad Cricket that we felt that year,(a la Religion Cricket), it is more of entertainment served as a refreshment after a tiring day at work,a thought well echoed in the following link:
http://www.indyeahstory.com/2009/05/ipl-comedy-show.html