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1.The power of sync (sethgodin.typepad.com)
100 people doing something at the same time has far more power than 300 people doing it over time. We unconsciously amplify the power of coordination when we consider the impact of actions. If there's a thousand people waiting outside...
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2.Here comes the paperback Kindle... as promised (sethgodin.typepad.com)
The wifi Kindle, $139. Drop the first digit and you're on to something. And it only took them six weeks!
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3.A better way to automate service operations (rss.mckinseyquarterly.com)
As service operations use IT to become more efficient across all processes and workflows, they will need to align their work practices with the strengths of automation.
Read more on the McKinsey Quarterly >
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4.It's (always) too soon to know for sure (sethgodin.typepad.com)
The cost of being first is higher than it's ever been... It's entirely possible that you're racing. Racing to the market with a new product or a news story or a decision or an innovation. The race keeps getting faster,...
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5.The problem with unlimited (sethgodin.typepad.com)
If you work out on a weight machine that has a limit--where you have to push the bar until it stops--you're far more likely to to hit that limit than if you had left it to your own initiative to...
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6.Applying global trends: A look at China's auto industry (rss.mckinseyquarterly.com)
Strategists can challenge conventional wisdom and better prepare for uncertainty by analyzing the complex and not-so-obvious ways global trends interact in their industries.
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7.Getting unstuck: solving the perfect problem (sethgodin.typepad.com)
The only problems you have left are the perfect ones. The imperfect ones, the ones with a clearly evident solution, well, if they were important, you've solved them already. It's the perfect problems that keep us stuck. Perfect because they...
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8.15% changes everything (sethgodin.typepad.com)
When a newspaper loses 15% of its readers or 15% of its advertisers, it goes out of business. There are still people who want to read it, still people who want to advertise, but it's gone. When a technology company...
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9.Running away vs. running toward (sethgodin.typepad.com)
Every brand, every organization and every individual is either running away from something or running toward something (or working hard to stand still). Are you chasing or being chased? Are you leading or following? Are you fleeing or climbing?
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10.But who will speak for the trees? (sethgodin.typepad.com)
Defenders of the status quo at newspapers, book publishers and the magazine industry are in a panic. Some are even misguidedly asking for government regulation or a bailout. All three industries are doomed (if doomed means that they will be...
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11.Putting a value on training (rss.mckinseyquarterly.com)
Training programs generate greater value for organizations when the curricula reflect key business performance metrics. Testing real-world outcomes is crucial.
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12.The art of seduction (sethgodin.typepad.com)
Carole Mallory was Norman Mailer's mistress. Seducing him probably wasn't that difficult, though, as he was already on his sixth wife at the time. Marketers seek to seduce. So do painters, authors and job seekers. The most important thing to...
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13.Getting to scale: direct marketing vs. mass market thinking (sethgodin.typepad.com)
A mass marketer needs to reach the masses, and to do it in many ways, simultaneously. The mass marketer needs retail outlets and fliers and a website and public relations and tv ads and more more more and then... bam......
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14.The right way to hedge (rss.mckinseyquarterly.com)
Deciding how and what to hedge requires a company-wide look at the total costs and benefits.
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Topics:
Corporate Finance
Risk
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15.The paradox of promises in the age of word of mouth (sethgodin.typepad.com)
Word of mouth is generated by surprise and delight (or anger). This is a function of the difference between what you promise and what you deliver (see clever MBA chart to the right--->). The thing is, if you promise very...
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16.The new dynamics of book publishing (sethgodin.typepad.com)
Click to listen or Download mp3 In May, I did a talk for the Independent Book Publishers (site). The link above gives you a free and slightly abridged recording of the talk, probably of interest if you are focused on...
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17.Self marketing might be the most important kind (sethgodin.typepad.com)
What story do you tell yourself about yourself? I know that marketers tell stories. We tell them to clients, prospects, bosses, suppliers, partners and voters. If the stories resonate and spread and seduce, then we succeed. But what about the...
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18.Is everything perfect? (sethgodin.typepad.com)
Greetings have traditionally been an acknowledgment of the other person. "I see you." "Hello." "Greetings." Then, we moved on to, "how are you?" or even, "how's business?" Recently, though, our performance-obsessed, live-forever society has morphed the...
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20.The management of signals (sethgodin.typepad.com)
There are two things we can get better at: 1. Getting accurate signals from the world. Right now, we take in information from many places, but we're not particularly focused on filtering the information that might be false, and more...
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21.Colombia's lesson in economic development (rss.mckinseyquarterly.com)
A faster pace of economic development calls for microlevel reforms to help specific sectors and companies become more competitive in global markets. In a related video, the trade minister of Colombia describes the country's efforts to recover security,...
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22.A hierarchy of failure worth following (sethgodin.typepad.com)
Not all failures are the same. Here are five kinds, from frequency = good all the way to please-don't! FAIL OFTEN: Ideas that challenge the status quo. Proposals. Brainstorms. Concepts that open doors. FAIL FREQUENTLY: Prototypes. Spreadsheets. Sample ...
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23.Information about information (sethgodin.typepad.com)
The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more...
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24.India's urbanization: A closer look (rss.mckinseyquarterly.com)
An interactive map of India's urbanization hot spots illustrates the challenges ahead. In a related podcast, McKinsey directors discuss how to prepare for the transformation.
Read more on the McKinsey Quarterly >
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25.Comparing urbanization in China and India (rss.mckinseyquarterly.com)
China and India are both urbanizing rapidly, but China has embraced and shaped the process, while India is still waking up to its urban realities and opportunities.
Read more on the McKinsey Quarterly >
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